Lawsons Donate $1M to Stop Marketing to Kids Campaign
May 20, 2016
Lawsons Donate $1M to Stop Marketing to Kids Campaign
Policy & Data
The Stop Marketing to Kids campaign, co-led by the Childhood Obesity Foundation and the Heart and Stroke Foundation, received a huge boost in April thanks to a $1 million gift from Joannah and Brian Lawson.
The Lawsons donated the gift through the Heart and Stroke Foundation to help take the important message of restricting the marketing of foods and beverages to children across the country. The funds will support a national, multi-media marketing campaign and a high-profile speaker that will help the foundation directly engage decision-makers in Ottawa.
The Lawsons, both U of T alumni, have long been passionate about nutrition and children's health and are leading supporters of the University of Toronto's Centre for Child Nutrition & Health, which focuses on the most important nutrition-related issues facing children and their families today.
Matt Orava is a family physician in Barrie and fellow at the Lawson Centre for Child Nutrition. He spoke with Temerty Medicine about his research and a data-driven health promotion project that aims for better nutrition and more activity among children in high-need neighbourhoods.
A recent survey by researchers at the Lawson Centre for Child Nutrition has provided the first in-depth view of lactation and food support in a long-running national prenatal program, which serves families facing social and economic challenges.